Program Description:

In an era of intense technological disruption, Talent Development leaders are under pressure to move beyond the hype and make sound, defensible decisions about AI. The critical challenge is not simply adopting new tools, but integrating them into a coherent strategy that drives measurable business value. Success requires a shift in our role: from program owners to strategic architects of workforce capability.

This evidence-based, vendor-neutral session delivers a practical blueprint for making that shift. Dr. Markus Bernhardt will provide a clear method for analyzing workforce challenges and deploying technology with precision and purpose. Drawing on insights from rigorous, real-world case studies, he will introduce a powerful strategic framework for diagnosing your needs, mapping your implementation path, and articulating the value of your initiatives to the business. You will leave with the clarity and confidence to lead your organization's approach to technology, ensuring your function remains an indispensable driver of success.

Key Takeaways: In this session, you will learn how to:

• Diagnose Your Needs with Precision: Move beyond buzzwords and learn to analyze any technology through the lens of its core function. Whether it is built to Train skills, Assess capability, or Support in-workflow performance, this analysis will allow you to match the right solution to the right problem.

• Map Your Strategic Path Forward: Acquire a versatile framework for categorizing any technology initiative, whether you are buying a tool to increase efficiency or building a novel solution to create a new capability. This will enable you to anticipate challenges and align your team on the critical factors for success.
• Lead the Conversation on Value and Risk: Grasp the most significant risk in working with AI, the "Cognitive Illusion", and learn to champion the essential role of human expertise. You will leave prepared to build a compelling business case that articulates the true value of your work to senior leadership.

About the Speaker:

Dr. Markus Bernhardt, Principal, Endeavor Intel

https://www.linkedin.com/in/markus-bernhardt/

https://www.endeavorintel.com/

Dr. Markus Bernhardt is a strategic advisor who provides senior leaders with the evidence-based frameworks required to execute complex workforce transformations with confidence. His insights are drawn from the rigorous research in his acclaimed Endeavor Report™ and his unique 360° view of the technology ecosystem. A sought-after keynote speaker and researcher, he delivers actionable strategies that enable organizations to build future-ready, human-centered workplaces where talent thrives.

Professional Capability: Organizational and Professional

• Organizational – Talent Strategy and Management
• Organizational – Future Readiness
• Professional – Technology Application

Associated credits: 1.25

ATD Recertification Credits:  

ATD Mid-Atlantic Regional Webinar Programs are pre-approved through the ATD Greater Philadelphia Chapter by the ATD Certification Institute for continuing education credits. These credits are based on the ATD Capability Model may be applied towards recertification by Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credential holders.

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