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PO Box 23
Hummelstown, PA 17036

admin@centralpaatd.org

Level 3 Evaluations Made Simple, Credible, and Actionable (virtual event)

  • 03/07/2023
  • 6:00 PM - 7:30 PM (EST)
  • Virtual - link will be provided after registration
  • 28 registrants

Registration

  • This event is free for members of ATD Central PA
  • We welcome those who are not members to attend this exciting event for only $10.
Registration is closed

Knowing whether participants apply back on the job what they learned in a training program is a critical issue for both L&D professionals and business executives alike. Demonstrating that learning is applied speaks directly to L&D's ability to be viewed as a credible business partner. However, according to an ROI Institute research study, only 11% of CEOs reported receiving this type of information.

So, why don't more L&D departments conduct Level 3 evaluations? A frequent answer is because it's too complicated. A second reason is that many L&D professionals lack the knowledge and skills needed to collect and analyze Level 3 data. In this highly informative, thought-provoking session, participants will learn how to implement a revolutionary new easy-to-use Level 3 evaluation methodology that produces credible, actionable data.    

After attending this session, participants will be able to:

  • Use facts from a recent ATD research study to benchmark the use of Level 3 evaluations in an organization.
  • Conduct focus groups using three key questions to collect the data needed to conduct a Level 3 evaluation.
  • Calculate the best case, worst-case, and most likely case training transfer percentages using the estimation technique.

ATD Capabilities that are aligned to this event:

  • Evaluating Impact
  • Business Insight
  • Data and Analytics

About the Presenter:

‍Ken Phillips is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has over 30 years of experience designing learning instruments and assessments, with more than a dozen of them published.

He regularly speaks to ATD groups, university classes, and corporate learning and development groups. Since 2008, he has spoken at the ATD International Conference on measurement and evaluation of learning topics. Since 2013, he has also presented at the annual Training Conference and Expo on similar issues.

As a pilot pioneer, Ken earned the Certified Professional in Learning and Performance (CPLP®) (now CPTD®) credential from ATD in 2006 and has recertified five times, most recently in 2021.

Receive APTD/CPTD Professional Development Credits:

ATD Central Pennsylvania Chapter programs have been pre-approved by the ATD Certification Institute for continuing education credits towards professional development hours for recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program has been approved for a maximum of 1.50 points.

For additional details about receiving credits from ATD Central Pennsylvania, click here.


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